German luxury car maker BMW Group is planning to bring its premium hatchback Mini brand car to India in the next two-three years.
“A decision to bring hatchback Mini brand car into India will be taken within a year or so by the board of directors and I hope Mini brand car will make a splash in India during my tenure,” Andreas Schaaf, BMW India president told Financial Chronicle. He said India, Asia’s third-largest automobile market, was a fastest growing market for luxury cars and BMW had maintained number one leadership position for the last two consecutive years at over 40 per cent market share.
“The company expects to sell 10,000 vehicles in 2011, up 60 per cent from 6,246 vehicles in 2010,” Schaaf said. In January-July 2011, the company sold 5,364 luxury cars and SUVs. “If we sell 10,000 cars in 2011, our market share in the premium segment will rise to 49 per cent,” he said.
A Mini car enthusiast himself, Schaaf said the demand for BMW cars was rising by the day without being impacted by rising fuel costs, inflation and interest rates. “There is a market for Mini car in India and if all goes well it will be here in the next two-three years,” he said, adding Mini will have its own separate dealership network. Mini has enjoyed a huge success in the world because the company has always kept the research and development separate for all its brands, developing new platforms for each brand to keep it unique unlike our competitors,” Schaaf said. He said the group’s three brands such as BMW, Mini and Rolls-Royce never mingled or mixed at any level.
On Thursday BMW India launched its second generation new X3 SUV in Pune, ex-show room priced between Rs 41.20 lakh and Rs 47.90 lakh. It will sell two variants of the X3 with 2.0 litre and 3.0 litre diesel engines. The new X3 SUV will compete with Audi Q5, Land Rover Freelander 2, Mitsubishi Montero and Volvo XC60.
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“A decision to bring hatchback Mini brand car into India will be taken within a year or so by the board of directors and I hope Mini brand car will make a splash in India during my tenure,” Andreas Schaaf, BMW India president told Financial Chronicle. He said India, Asia’s third-largest automobile market, was a fastest growing market for luxury cars and BMW had maintained number one leadership position for the last two consecutive years at over 40 per cent market share.
“The company expects to sell 10,000 vehicles in 2011, up 60 per cent from 6,246 vehicles in 2010,” Schaaf said. In January-July 2011, the company sold 5,364 luxury cars and SUVs. “If we sell 10,000 cars in 2011, our market share in the premium segment will rise to 49 per cent,” he said.
A Mini car enthusiast himself, Schaaf said the demand for BMW cars was rising by the day without being impacted by rising fuel costs, inflation and interest rates. “There is a market for Mini car in India and if all goes well it will be here in the next two-three years,” he said, adding Mini will have its own separate dealership network. Mini has enjoyed a huge success in the world because the company has always kept the research and development separate for all its brands, developing new platforms for each brand to keep it unique unlike our competitors,” Schaaf said. He said the group’s three brands such as BMW, Mini and Rolls-Royce never mingled or mixed at any level.
On Thursday BMW India launched its second generation new X3 SUV in Pune, ex-show room priced between Rs 41.20 lakh and Rs 47.90 lakh. It will sell two variants of the X3 with 2.0 litre and 3.0 litre diesel engines. The new X3 SUV will compete with Audi Q5, Land Rover Freelander 2, Mitsubishi Montero and Volvo XC60.
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