If Audi cars in India were all profiled in one brochure and you happened to be flipping through it, your reactions may have been something like this – “Smart and young, but familiar… flip… Good-looking and Sporty, but not big enough… flip… Stately and loaded, but nah… flip… Wow! What the heck?”That would be the A7 eliciting the pleasantly surprised ‘Can't believe I missed this before!' reaction.
Audi's car portfolio worldwide has had a healthy dose of eye-catching, adrenaline pumping additions during the last few years and its India garage has also been adequately endowed in the mean time to bust up the competition. But Audi's nomenclature tradition and hierarchical progression for its models might make you wonder if it is seeking solace in numbers – are the odds stacked against the evens or are evens also oddly successful?
The fact is the numbers do represent a model hierarchy based on size and market position. Within that deck of cars, it is another matter all together that the Audi A7 manages to wriggle out of its slot box and create a whole new niche for itself. And mind you that is despite competition beating it to the market with cars like the Mercedes-Benz CLS and the BMW GT5 (5-Series Gran Turismo).
Powered By : http://www.thehindubusinessline.com/features/smartbuy/automobiles/article2650336.ece?ref=wl_companies
No comments:
Post a Comment